Carly Deyton Schultz wears many hats and would much rather be busy than bored.
Carly graduated from the Savannah College of Art and Design with a degree in photography and writing. This quickly became the foundation for a career in marketing. She used her degree to work in a public relations firm, magazines, and even took a stint out west to work as a tourist photographer in Wyoming. Like a sponge, she soaked up all the knowledge and experience she could, while maintaining her values.
Through her evolution as a professional photographer, she realized she was working primarily with small business owners who needed great photos to promote their business. All the gears clicked into place and she realized she had all the skills necessary to assist these small businesses.
She currently resides in Jefferson City, TN with her husband, two kids and two very spoiled dogs. She travels nationally and internationally for work.
Carly at work
I am comfortable working from just about anywhere. From the top of an aerial tramway car in Gatlinburg, to a luxury gym in Las Vegas, I am excited to take on each opportunity I am given.
Work experience
Marketing Manager, StoragePug, Knoxville, Tennessee (Hybrid)
Dec 2023 - Jan 2025
📧 Strategized email marketing campaigns
📧 Open rates increased by approximately 60%
📧 Decreased unsubscribers and SPAM reports
🙋♀️ Team lead of marketing department
📑 Addended trade shows and created educational presentations
📈 Inbound leads increased by 6% during my tenure through Hubspot CRM/CMS implementation and marketing automation workflows
▶️ Project management of industry certification video content
👭 Spearheading diversity and professional development initiatives, including founding "WNT" (Women in Tech) group to support underrepresented genders and leading company-wide learning programs
Marketing Manager, Arsenal Strength, Knoxville, Tennessee (Hybrid)
May 2021 - November 2023
👩💻 Created and managed digital campaigns on organic/paid social media outlets and Google Ads
📈 Tracked KPIs across multiple platforms
👀 Managed vendor relations
🎥 Strategized, organized, and produced photographic and video shoots
✨ Oversaw lead generation and distribution to the sales team using extensive Hubspot Experience
💰 Developed go-to-market strategies for "Quick Ship" campaign, selling out within 24 hours for the first 6 launches.
🌪️ Strategized campaigns to optimize the sales funnel from top to bottom
📧 Created email campaigns
🔄 Created and managed automated workflows
Creative Services Manager | Ober Gatlinburg (now Ober Mountain) | Gatlinburg, Tennessee (On-site)
October 2017 - May 2021
🙌 Was promoted from Social Media Manager to Creative Services Manager within 5 months
🗺️ Designed print and digital collateral
💫 Outsourced and/or produced print media to yield the most cost effective and professional end result
🕵️♀️ Oversaw Production of all Media produced
👩💻 Oversaw paid and organic social media content and presence
🎬 Planned and directed multi-photographer/videographer shoots for marketing
🕸️ Assisted in managing web presence
💡 Assisted in conceptualizing, planning, and assisting with on-site Events.
- Ober Rocks Concert Series
- Charity 5k and Athletic Events
- Oktoberfest and Mayfest
Owner | Deyton Creative Consulting | Knoxville, Tennessee
January 2015 - December 2022
💻 Founded boutique marketing consultancy providing comprehensive creative solutions for small businesses
🖥️ Delivered end-to-end marketing services including branding, web design, social media strategy, and visual content creation
🏆 Enabled small business clients to focus on core operations through strategic marketing support